Record Labels in the past have been known to have less than favorable terms for most artists, which is why we set out to do something completely different. We are creating a highly collaborative, boutique label where we come along side the artists to help them better manage their careers and build something great via grassroots, guerrilla marketing. Like Motown, Atlantic, Capitol, A&M and our other predecessors before us we aim to help groom and shape artists, staying left of center while remaining commercially viable. In short, we do the leg work so that our artists can focus purely on crafting their art. Our music is  "gonna make you move and groove" because no matter what genre it is, its always got lots of soul.